AI and Intelligent Pricing in Retail

In this executive perspective paper, Retail Systems Research (RSR) discusses the top challenges retailers have with pricing and the benefits of intelligent pricing. Using modern data science tools like artificial intelligence (AI), to examine all the attributes that determine relevance for an individual customer or a select group of customers, and based on insights gained, retailers can calculate the best price that will maximize sell-through and contribution and result in greater customer satisfaction and loyalty to the brand. Learn more about AI and pricing by reading the paper below.

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