JDA Voice of the Category Manager: The Manufacturer's Perspective

In today’s highly competitive, omni-channel market, companies are realizing the path to success hinges on their ability to understand consumer behavior. Manufacturers can unlock significant competitive advantage by leveraging consumer insights to make category decisions and create localized merchandising assortments. The Voice of the Category Manager survey, conducted by JDA, reveals findings from nearly 100 professionals responsible for category management and merchandising activity in North America. 

This infographic highlights the growing importance of data and analytics, as well as the investment priorities of manufacturing category managers, according to results from the survey.



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